. Don’t plan, Just dive right in!
If you don’t plan for success you’re planning for failure.
An incredibly common mistake made by rookie ecommerce webmasters is to dive straight in and launch a site with an expensive URL long before they’ve actually taken the time plan out what their business proposition actually is!
Without a clearly defined business model and a well-formatted business plan you are inviting problems at every step of the way. Without having your company ethos, your funding details, your policies and procedures recorded clearly in black and white you really will have nothing to go on. After all, you can’t exactly show your expectations and optimism to investors or, worse, the dreaded bank manager.
Do your homework, plan your attack, refine your plan and then refine it some more. Seek help from a business professional with the formatting of your business plan and make several back-up copies!